Book Review: Mastering Online Marketing by Mitch Meyerson
I’m not a fan of the one page sales letter websites that trap me after a Google search, unless they provide me with exactly what I’m seeking. And they rarely do. So, when I picked up Mitch Meyerson’s book, I was on the defensive. Instead of the over-hyped direct response sales techniques I expected, I found much to respect, and much to learn.
Mitch does an excellent job of breaking the online marketing task into chapters that provide actionable information. And, though Mitch focuses heavily on information products, he also offers tips that work well in any context.
I especially appreciate the early chapters on the importance of an entrepreneurial mindset and strategic thinking. Those chapters are worth the price of the book.
Mastering Online Marketing also covers how to select and sell products and services, web design dos and don’ts, writing for the web, traffic conversion (turning visitors into customers), automation, social media, and more.
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I bought this book on a whim not having read any reviews. I wanted to brush up on what the experts in the Marketing field were doing with their companies to be successful and grow at the same pace as the internet. And, I have been able to do that with this book. It’s comprehensive, easy to read, and goes a little beyond the whole “you should do this” in theory and tries to show the reader how to apply the concepts to real-life scenarios.