I’m not a fan of the one page sales letter websites that trap me after a Google search, unless they provide me with exactly what I’m seeking. And they rarely do. So, when I picked up Mitch Meyerson’s book, I was on the defensive. Instead of the over-hyped direct response sales techniques I expected, I found much to respect, and much to learn.
Mitch does an excellent job of breaking the online marketing task into chapters that provide actionable information. And, though Mitch focuses heavily on information products, he also offers tips that work well in any context.
I especially appreciate the early chapters on the importance of an entrepreneurial mindset and strategic thinking. Those chapters are worth the price of the book.
Mastering Online Marketing also covers how to select and sell products and services, web design dos and don’ts, writing for the web, traffic conversion (turning visitors into customers), automation, social media, and more.
Online lead generation is a method of connecting your business with prospective customers who are actively seeking to do business with someone like you. This is commonly done using search marketing tools like Google Adwords and Yahoo! Search Marketing to drive targeted visitors to your website.
Frazer Computing, Inc., maker of software with which used car dealers mange their auto dealerships, launched a brand new website this past week. Abound Marketing focused the redesign mainly on aesthetics (new colors to better reflect trends in the auto industry) and usability (navigation is simplified and clutter is reduced).
By now, you’ve heard a thousand times that on the web, content is king. Perhaps you’re tired of the repetition. But behind the overused adage is an inescapable truth. Your business can stand out in a crowded marketplace by creating content that interests your prospective customers and establishes your as an expert in your field. But how can you begin? Below I list a step by step process that I use to develop new articles for this blog.
It’s natural to create website content focused entirely on your own business, organizational, or personal interests. However, successful marketing of your product or service requires getting past your current service offerings and products and into the minds of your customers. So how can we reach beyond ourselves and create content that is relevant to our customers?
A summary of the basics of search engine optimization. On-page factors relate to the design of your website and the content that you provide. Off-page factors pertain to the type and quantity of incoming links you receive. This article suggests ways you can start optimizing your website for better search results.
A review of the book, The New Rules of Marketing & PR and a discussion of the importance of finding thought leaders within an industry from whom to learn.
A brief history of Cascading Style Sheets (CSS) and the benefits that standards compliant web development (with CSS and HTML) can provide to your business.
March 11, 2009 – 11:14 am
Some web developers use the control of website resources (domain registration and web hosting) to strong-arm clients. The only way out of this problem is to turn your rogue web developer into an ally once again.
February 26, 2009 – 5:03 pm
How do we define marketing success? Most smaller businesses have little discretionary spending in their budget, and as a result find themselves trapped in short-term, bottom line thinking.
