Even in uncertain economic times, customers are still actively looking for your business as a solution for their problems. Are you being found? Are you present in the places that your customers are searching? This article will introduce you to some of the basic tools of social media marketing and search engine optimization otherwise known as inbound marketing.
Here are a few simple rules that have governed all my successes with Google Adwords.
Rule #1 – Don’t advertise a product that is not profitable. As a rule of thumb, I don’t use Adwords to promote products with less than an $80 margin between cost and retail price. This rules out many small e-commerce operations [...]
Continue Reading Keep It Simple: Seven Rules for Advertising on Google Adwords
Keep the focus of your business on your core capabilities. Innovate elsewhere.
Continue Reading Don’t Forget Your Specialty: How To Avoid Obscurity and Price Wars
I’m not a fan of the one page sales letter websites that trap me after a Google search, unless they provide me with exactly what I’m seeking. And they rarely do. So, when I picked up Mitch Meyerson’s book, I was on the defensive. Instead of the over-hyped direct response sales techniques I expected, I [...]
Continue Reading Book Review: Mastering Online Marketing by Mitch Meyerson
Online lead generation is a method of connecting your business with prospective customers who are actively seeking to do business with someone like you. This is commonly done using search marketing tools like Google Adwords and Yahoo! Search Marketing to drive targeted visitors to your website.
Continue Reading What Are Online Lead Generation & Landing Page Optimization?
By now, you’ve heard a thousand times that on the web, content is king. Perhaps you’re tired of the repetition. But behind the overused adage is an inescapable truth. Your business can stand out in a crowded marketplace by creating content that interests your prospective customers and establishes your as an expert in your field. But how can you begin? Below I list a step by step process that I use to develop new articles for this blog.
Continue Reading Concept To Content: Writing for the Small Business Website
It’s natural to create website content focused entirely on your own business, organizational, or personal interests. However, successful marketing of your product or service requires getting past your current service offerings and products and into the minds of your customers. So how can we reach beyond ourselves and create content that is relevant to our customers?
Continue Reading Put Your Customers First: Writing for the Small Business Website
A summary of the basics of search engine optimization. On-page factors relate to the design of your website and the content that you provide. Off-page factors pertain to the type and quantity of incoming links you receive. This article suggests ways you can start optimizing your website for better search results.
Continue Reading SEO Basics: Start Getting Visitors from Search Engines
A review of the book, The New Rules of Marketing & PR and a discussion of the importance of finding thought leaders within an industry from whom to learn.
Continue Reading Book Review: The New Rules of Marketing & PR by David Meerman Scott
A brief history of Cascading Style Sheets (CSS) and the benefits that standards compliant web development (with CSS and HTML) can provide to your business.
Continue Reading Why We Develop Websites with (x)HTML and CSS
We help small businesses reach customers more quickly and cost-effectively with Google Adwords. If you have a profitable product and need to grow your customer base, contact us for more information.