Even in uncertain economic times, customers are still actively looking for your business as a solution for their problems. Are you being found? Are you present in the places that your customers are searching? This article will introduce you to some of the basic tools of social media marketing and search engine optimization otherwise known as inbound marketing.
Online lead generation is a method of connecting your business with prospective customers who are actively seeking to do business with someone like you. This is commonly done using search marketing tools like Google Adwords and Yahoo! Search Marketing to drive targeted visitors to your website.
Continue Reading What Are Online Lead Generation & Landing Page Optimization?
By now, you’ve heard a thousand times that on the web, content is king. Perhaps you’re tired of the repetition. But behind the overused adage is an inescapable truth. Your business can stand out in a crowded marketplace by creating content that interests your prospective customers and establishes your as an expert in your field. But how can you begin? Below I list a step by step process that I use to develop new articles for this blog.
Continue Reading Concept To Content: Writing for the Small Business Website
It’s natural to create website content focused entirely on your own business, organizational, or personal interests. However, successful marketing of your product or service requires getting past your current service offerings and products and into the minds of your customers. So how can we reach beyond ourselves and create content that is relevant to our customers?
Continue Reading Put Your Customers First: Writing for the Small Business Website
A summary of the basics of search engine optimization. On-page factors relate to the design of your website and the content that you provide. Off-page factors pertain to the type and quantity of incoming links you receive. This article suggests ways you can start optimizing your website for better search results.
Continue Reading SEO Basics: Start Getting Visitors from Search Engines
A brief history of Cascading Style Sheets (CSS) and the benefits that standards compliant web development (with CSS and HTML) can provide to your business.
Continue Reading Why We Develop Websites with (x)HTML and CSS
Some web developers use the control of website resources (domain registration and web hosting) to strong-arm clients. The only way out of this problem is to turn your rogue web developer into an ally once again.
Do you, as a business owner, see your website as an asset in gaining new customers and keeping your current customers happy? If not, it’s probably time to re-examine your website and focus on bottom line issues. How can your website sell better? How can your website better serve the needs of existing customers?
Identifying your niche market or focusing locally is a good way to begin seeing benefits from the global reach of the internet.
Recently, I read an article bemoaning the declining effectiveness of display advertising in local newspapers, and I thought it made a good point. News junkies are getting their local news online, and quickly. Many local news websites post stories within hours, even minutes, of receiving an alert. What’s better than accurate news? Accurate news, quickly!
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We help small businesses reach customers more quickly and cost-effectively with Google Adwords. If you have a profitable product and need to grow your customer base, contact us for more information.