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Category: Book Reviews

Book Review: Mastering Online Marketing by Mitch Meyerson

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I’m not a fan of the one page sales letter websites that trap me after a Google search, unless they provide me with exactly what I’m seeking. And they rarely do. So, when I picked up Mitch Meyerson’s book, I was on the defensive. Instead of the over-hyped direct response sales techniques I expected, I [...]

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Book Review: The New Rules of Marketing & PR by David Meerman Scott

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A review of the book, The New Rules of Marketing & PR and a discussion of the importance of finding thought leaders within an industry from whom to learn.

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